AdSense can now be seamlessly integrated with Google Analytics 4 properties.

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.


Google Analytics 4 (GA4) now offers the capability to link AdSense accounts, enabling AdSense data to seamlessly integrate into GA4 reports and explorations. This integration empowers advertisers with detailed insights, allowing them to analyze patterns and optimize ad revenue by combining AdSense data with GA4 metrics like traffic sources and user behavior.

To initiate the integration, follow these steps:
1. Sign in to your AdSense account.
2. Navigate to "Account," then select "Access and authorization" and proceed to "Google Analytics integration."
3. On the "Manage your Google Analytics links" page, you can view, create, or delete links.
4. Click on "+New Link" and choose the property you wish to link from the list.
5. Click "Create link."

Ensure that the Google Account used for AdSense login has both "Administrator" access to the AdSense account and "Edit" permission on the GA4 property to establish links successfully. Note that it may take up to 24 hours for your GA4 account to start displaying data after linking.

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